Do I Need a Mailing List?

You're a newbie who just put up his first affiliate site and you're expecting a flood of visitors to your site. Oh sure they'll show up at your site alright  except for one teeny little problem. You don't have a mailing list. Your next reaction will be  What is a mailing list? and do I need a mailing list?. Okay, one question at a time: I'm going to address them all.


First,

What is a mailing list?

Well, a mailing list is a collection of names and email addresses which  Internet Marketers and other online entrepreneurs  like yourselves capture at their websites and use to promote their products. Basically, visitors visit your website and if they're interested , they fill the email subscription form on your website. Let's say you selling a book called Super Affiliate Handbook on your website.. You draw people to your website and they say "well, I think I'm interested in this book". So they sign up on your mailing list to subscribe to your newsletter. T By signing up to your newsletter they're expecting updates on other products and other articles on your website.

Now Why Would I want to Build a Mailing List?

To Hold On to Your Visitor For Dear Life

First off, you want to hold on to your visitors. Sue, they may bookmark about it, but if they keep bookmarking your site over and over again, they may forget and never come back. So the best way  to keep your website in their consciousness is to get them to sign up on your mailing list. They''ll be crucial to your future prosperity.

 To Send Them Free Tips

Then you want to send them free tips on aspects of Internet Marketing by email. You'll be shocked to know how people are starving for information out there. The more  info you send them, the more sales you're likely to wrack up. Make sure to add a link to your website..Absolutely Crucial!

To Broadcast Updates 

Anytime you add new information to your website in the form of new products, new tips, e.t.c you broadcast new  updates to your subscribers. they'll definitely love you for that, which of , course means more money in your cash register.. To broadcast your updates, you'll need an autoresponder. Not only does it broadcast your updates to your "subscribership," but it also keeps track of the number of subscribers to your newsletter. Also, you can set it to broadcast certain times during the week..





To Test Responses to Ads 

The fun part of any mailing list  is testing the responses of subscribers to your ads.You want to see how many clicks you ads are going to attract. One way of enticing people to respond is discounts or free bonuses..Do this and people will come running in droves!



To Get More Money, More Visitors

You could get companies to advertise in your ezine or newsletter which, not only could it translate into more money, but it could mean more visitors to your website which also translates into a bigger mailing list. Even better, you get to upsell your products to these new subscribers. So it's a win-win situation.

There you go, that's the gist on the mailing list. It's the life and breadth of Internet Marketing. Without it, you'll be living in total darkness. Follow these suggestions and you'll do just fine. If you're looking for a reliable auto-responder service sign up with GetResponse.