Why You Should Take Email Marketing Seriously?

If  you think there are no benefits in Email Marketing, think again. Email marketing of has a much longer reach than you could possibly realize. With the right focus and appropriate message, email marketing can help you get the right content to the right prospects and achieve high response rates. With a little luck, you could convert these same prospects into customers as well. Let me give you ten reasons why you should take email marketing seriously.

Global Touch

Borders are no problem as far as email marketing is concerned. Regardless of where you are, or where your prospects are on this planet, your targert email will reach them regardless of the distance.

Cheap Cost

Contrary to what people think, the cost of doing email marketing is quite cheap. Costs incurred in  activities ranging from thed esign of the emails to their receipt are 78% than the paper- designed direct mail version.  Also, unlike Direct mail,  you spend less time and resources.

Interactivity

Wite email marketing you can apply interactivity using graphics, music, videos, or anything that will help grab your prospect's attention.

Personal Bond

One great benefit of email marketing is the personal bond you create with your prospects. Make it a habit of saying hi  in your emails to your prospects and they will warm up to  your offer.

Gaugeable Results

You can  derive gaugeable results from click-through rate and  conversion rate, with the help of available tools.

Targeted Marketing

With the help of pre-packaged and custom-built lists you can target your porspects based on age, geography, income and other prerequisites.

24/7 Marketing

Even when you're out of the office or on vacation, your   campaigns will make their rounds 24/7.

Opt-in/Unsubscribe

The Opt-in/unsubscribe options in your email  campaigns help shortlist  the number of prospects, thus focusing on those genuinely interested in your products.

Faster Response

Unlike Direct mail, you get a much quicker response from your prospects in email marketing. Maximum response time is 1-3 days wherease with direct mail it's 7-12 days.

Email Marketing is Simple

Email Market is simple. You can do this anywhere from the comfort of your home without much resources. Just a PC and reliable internet connectivity should suffice.

Email Marketing is a great opprotunity to interact with customers and make huge profits as well. If done right, it could provide a comfortable nest egg  big enough to last you a life time.

How much traffic do I need to be prosperous in Affiliate Marketing?

One morning   I was wondering through the affiliate marketing forums and one forum member posed this interesting question " How much traffic do I need to make money as an affiliate marketer?" My first reaction was like" hmmm I wish I knew the answer to that."  The thing is if everybody knew the answer to this question, we'll  all be multi-billionaires wont we?. The solution to this question is not etched in stone.. there are so many factors to consider when calculating future profit  projections. Here are a few things for your consideration.

What  Am I Marketing?

Yes"What Am I Marketing". You need to consider the type of product you are promoting and whether there is a market. Let's say you decide to promote  super affiliate Rosalind Gardner's  best seller Super Affiliate Handbook.  First,   you need to decide whether the book is what aspiring marketers want to read. This is where background research comes in. you read reviews of those who have purchased and read the book. Once you decide that this is the book aspiring marketers want, you then decide how you are going to market the book. Am  I going to do this  through my blog? website, SEO? Forums?, these are questions you need to think about.

Am I using the right keywords?

The next question to consider while making those projections is "Am I using the Right keywords?" your keywords must be relevant enough for people to search your website and purchase your products assuming the content matches what you're selling. if your keywords bears no relation to your  affiliate site, it will be difficult for your customers to find you. Most importantly, use keywords that have very little competition. In other words, use keywords that the big boys are not using. In so doing, you put yourself at the top of the pack, and increase your chances of  profitability. Looking for a keyword research tool to help you solve your keyword problems? I suggest Traffic Travis.  

Traffic Quality Not Traffic Quantity

One Affiliate Marketer once put it best "Traffic to the online marketer is like air to the human. You need air to live. If you breath fresh air, clean air, you will enjoy a better quality of life and live longer than if you breathed polluted air."  This statement certainly applies to your affiliate site as well. You need to focus on the quality of your traffic....not its quantity. Just because you get a lot of traffic doesn't necessarily mean you have what they are looking It's okay  to target mothers with toys. But what type of mothers are you targeting? New mothers? mothers of teenage/adult children? These are questions you need to think about.

So your online prosperity has nothing whatsoever to do with their amount of traffic you're getting. Your prosperity depends on the product you are marketing, the appropriate keywords, and the quality of your traffic. If your promotional efforts are focused on the right people, you should be able to make your projections based on that strategy.

'Should I or Shouldn't I Promote Low- Priced Products?

One day as you're doing research online on which affiliate products to choose,   a strange question pops up in your head. the question says  'Should I or Shouldn't I Promote Low- Priced Products?'  Then you say to yourself' This important because it's the difference between prosperity paradise and poverty purgatory.' Here is my take on this situation.


If you want to promote  low-priced products, make sure your  website/blog traffic is humongous.  You can only succeed with low-priced products  if  you receive a lot of visitors and you've been in this Affiliate Marketing business long enough. Let's say, for arguments sake, you're promoting the best selling Super Affiliate Handbook which goes for, say,  $20 and  your commission cut is about 20%. This suggests that you are not going to get a whole lot out of this deal.  If you want to make a ton out of this arrangement you have to make  a lot of sales daily, which is a tall order , especially if you are just starting out. Y  You'd be lucky if you are able to break even with this arrangement.


Most  affiliate marketing observers suggest that you promote products that are hot with a solid price. Let's say you're selling a hot product which costs about $1000 and you sell 10 of these products  with the incentive of a 20% commission. From where I sit, I'd say you're sitting pretty. The import is that less traffic with huge sales will create for you a nice nest egg. That  does not mean you should go for high-priced products just to fleece your buyers. You want to sell them products that are good value for money and which will last them a life time.


However, promoting hot products with high price tags requires  a bit of effort and some blood and sweat. You have to offer your prospective buyers some freebies for them to cough up their cash for you. You could offer them a free report or a newsletter informing them of the latest products on your website. You can achieve this by  providing an opt-in form on your website for them to fill. Once you have accomplished that you then do follow ups by updating your subscribers on the latest content on your website. Only then will they consider buying your product. Speaking of freebies, how about downloading this free Special report on Affiliate Marketing?  Perfect for affiliate marketers who have hit a wall with their affiliate Marketing business.


So as you can see, it does not pay to promote low-priced products if you are just starting  out in Affiliate Marketing and your website/blog traffic is very small. To do so will land you in poverty hell. Your website must command serious traffic for you to even break even, let alone make a lot of sales on these products  Promote  high-priced products which give good value for money and you will be laughing all the way to the bank.