Why You Should Take Email Marketing Seriously?

If  you think there are no benefits in Email Marketing, think again. Email marketing of has a much longer reach than you could possibly realize. With the right focus and appropriate message, email marketing can help you get the right content to the right prospects and achieve high response rates. With a little luck, you could convert these same prospects into customers as well. Let me give you ten reasons why you should take email marketing seriously.

Global Touch

Borders are no problem as far as email marketing is concerned. Regardless of where you are, or where your prospects are on this planet, your targert email will reach them regardless of the distance.

Cheap Cost

Contrary to what people think, the cost of doing email marketing is quite cheap. Costs incurred in  activities ranging from thed esign of the emails to their receipt are 78% than the paper- designed direct mail version.  Also, unlike Direct mail,  you spend less time and resources.

Interactivity

Wite email marketing you can apply interactivity using graphics, music, videos, or anything that will help grab your prospect's attention.

Personal Bond

One great benefit of email marketing is the personal bond you create with your prospects. Make it a habit of saying hi  in your emails to your prospects and they will warm up to  your offer.

Gaugeable Results

You can  derive gaugeable results from click-through rate and  conversion rate, with the help of available tools.

Targeted Marketing

With the help of pre-packaged and custom-built lists you can target your porspects based on age, geography, income and other prerequisites.

24/7 Marketing

Even when you're out of the office or on vacation, your   campaigns will make their rounds 24/7.

Opt-in/Unsubscribe

The Opt-in/unsubscribe options in your email  campaigns help shortlist  the number of prospects, thus focusing on those genuinely interested in your products.

Faster Response

Unlike Direct mail, you get a much quicker response from your prospects in email marketing. Maximum response time is 1-3 days wherease with direct mail it's 7-12 days.

Email Marketing is Simple

Email Market is simple. You can do this anywhere from the comfort of your home without much resources. Just a PC and reliable internet connectivity should suffice.

Email Marketing is a great opprotunity to interact with customers and make huge profits as well. If done right, it could provide a comfortable nest egg  big enough to last you a life time.