How much traffic do I need to be prosperous in Affiliate Marketing?

One morning   I was wondering through the affiliate marketing forums and one forum member posed this interesting question " How much traffic do I need to make money as an affiliate marketer?" My first reaction was like" hmmm I wish I knew the answer to that."  The thing is if everybody knew the answer to this question, we'll  all be multi-billionaires wont we?. The solution to this question is not etched in stone.. there are so many factors to consider when calculating future profit  projections. Here are a few things for your consideration.

What  Am I Marketing?

Yes"What Am I Marketing". You need to consider the type of product you are promoting and whether there is a market. Let's say you decide to promote  super affiliate Rosalind Gardner's  best seller Super Affiliate Handbook.  First,   you need to decide whether the book is what aspiring marketers want to read. This is where background research comes in. you read reviews of those who have purchased and read the book. Once you decide that this is the book aspiring marketers want, you then decide how you are going to market the book. Am  I going to do this  through my blog? website, SEO? Forums?, these are questions you need to think about.

Am I using the right keywords?

The next question to consider while making those projections is "Am I using the Right keywords?" your keywords must be relevant enough for people to search your website and purchase your products assuming the content matches what you're selling. if your keywords bears no relation to your  affiliate site, it will be difficult for your customers to find you. Most importantly, use keywords that have very little competition. In other words, use keywords that the big boys are not using. In so doing, you put yourself at the top of the pack, and increase your chances of  profitability. Looking for a keyword research tool to help you solve your keyword problems? I suggest Traffic Travis.  

Traffic Quality Not Traffic Quantity

One Affiliate Marketer once put it best "Traffic to the online marketer is like air to the human. You need air to live. If you breath fresh air, clean air, you will enjoy a better quality of life and live longer than if you breathed polluted air."  This statement certainly applies to your affiliate site as well. You need to focus on the quality of your traffic....not its quantity. Just because you get a lot of traffic doesn't necessarily mean you have what they are looking It's okay  to target mothers with toys. But what type of mothers are you targeting? New mothers? mothers of teenage/adult children? These are questions you need to think about.

So your online prosperity has nothing whatsoever to do with their amount of traffic you're getting. Your prosperity depends on the product you are marketing, the appropriate keywords, and the quality of your traffic. If your promotional efforts are focused on the right people, you should be able to make your projections based on that strategy.