You've heard there is a lot of money to be made in Affiliate Marketing. So you immediately sign up for a bunch of Affiliate Marketing programs that have absolutely nothing to do with the content on your website. A few months later you check your reports and you discover you haven't made a dime. And you ask yourself 'Now How is that possible?
Simple answer: Choose a niche for your affiliate site. You need to decide a niche for your affiliate site before you even decide putting together your affiliate site, never mind signing on affiliate programs. It's like building a house without a foundation. you have to decide who you are going to target before you start typing. I'm sure your next question will be "What in the world is that?" Well, I'm going to tell you what a niche is and then show you how to choose a niche.
What is a Niche?
Well, basically a niche is a specific segment of people searching the web for specific information to a problem. Your job as as a prospective owner of the affiliate site is to identify the general market that you want to promote your affiliate site in and then seek out the niche within that market. That niche is what your affiliate site will be about. The neat thing about carving a niche for yourself is that you get to claim that niche for yourself. Instead of slugging it out in a crowded niche where you risk getting lost in that crowd you identify a niche withing a market where you believe you can succeed and prosper. For instance I have a blog called Laptop Mechanic which seeks to identify and resolve the problems of peoples laptops. Now I decided to get into Technology since I'm a Technology junkie and I love gadgets. However, Technology is too huge a market so I narrowed it down to computers. Again, I was like 'naaah, computers is too broad. I need to narrow it down some more.' So I said to myself 'Let me touch on fixing and solving laptop problems." And it's been a blast ever since. I made sure I identified a niche that I could succeed in and be passionate about. Once I identified that niche I then signed up with affiliate programs related to the content on my blog.
How To Choose a Niche
To choose a niche, you first decide on a general market you want to want promote your affiliate site. Next, narrow it down to a specific sector of that market, your niche and then create your affiliate site around that market. So let's say for instance(and this just an example) that you want to go into Internet Marketing. Now Internet Marketing is one huge market out there which so you have to narrow it down to a small niche within this market, that being Affiliate Marketing. Even further, let's say you want to go into health. Now health is way too broad so we narrow it down to, say herbal medicines. the important factor here is to narrow it as far down to as specific a niche as possible that way the content on your affiliate site is more targeted. Also, you avoid slogging it out with the big boys and risk being lost in the crowd.. Your ultimate goal is to gain as many visitors as possible in a small niche and make tons of money in no time.
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