Thursday, May 19, 2011

Get Acquainted with your Product

Ask most affiliate marketers about the secret behind their success and they’ll give you this simple slogan ‘GET ACQUAINTED WITH YOUR PRODUCT!” Yes, you need to have intimate knowledge of the product that you want your prospective customers to  buy. Not to mention the fact that you have to target your product to a specific segment of the online world.   Again, you have to know who this segment is and whether they really need your product. This requires some legwork to figure that out.


If I were a customer and I saw came across this product you are promoting online, the question I’d ask you right away is “Why in the world should I buy your product?” After all, there are so many online stores and emarkets jockeying for my money including you, I might add. In other words, you have to come up with a compelling enough reason that supersedes anything your other competitors are saying to sway me to buy your product. Dont just ask me to show you the money. You have to convince me as to why I should show you the money.


Learn Everything Possible About Your Product

The best way to make me buy your product is to learn everything possible about your product. Yes, you need to show me that you are an expert in your field. Just like super affiliate, Rosalind Gardner, who happens to be the author of the best selling Super Affiliate Handbook, you need to show me that what you’re telling me about your product is the gospel truth. You can accomplish this through product reviews where you tell me your experience in using this product and how you’ve benefited from it. This is a perfect way of establishing your credibility and showing me that you can be trusted. You can also enhance your credibility through useful tips with the view to get me to buy your product. These tips must bear some relation to the product you are promoting otherwise I am not going to buy your product.

Get To Know Your Customers

Now that you know your product like the back of your hand, there is one more hurdle you need to overcome. You need to know your customers.  You need to find about the people who you’re trying to sell your product too. How do you do this? By paying attention to information such as website statistics reports, search engine results, customer feedback, e.t.c. These pieces of information are very crucial as they tell you what their buying habits are like. Search engine results are probably the most important as they give you a rough idea of their product preferences. If you find they have a high preference for one particular product, you’d be better off focusing on that particular product. Their wish should be your command

Traffic Volume


Another method of gauging customer preference is pages with the highest traffic volume.  That tells how appealing your products are.  Once you figure out the page with the highest traffic volume, you concentrate on promoting that page. Again, their wish should be your command.

So, success in affiliate marketing is more than just inserting links and banners. You need to know your product and your audience. Once you’ve figured these two out, you should be laughing all the way to the bank

Wanna Learn from the Best Super Affiliate



No comments: