Friday, January 22, 2016

Writing For Google and Co

If you're thinking Google and Co is a law firm, no it's not. I'm referring to top search engines as Google, Yahoo, Lycos, e.t.c. You see Writing for Google and co  is not exactly rocket science. In other words it's not easy either.  It takes practice, practice, and more practice to get a hang of it. I know some of you are thinking"Well, why don't I hire the services of a ghost writer?"  Well, that's all well and good , but wouldn't it be nice to save yourself valuable cash and get the hang of writing for  s Google and co yourself? I know I would. If you're still not sure how to go about it. let me show you how to.

Write Quality Copy
If you want your affiliate site to be top of the search engine sweep stakes, you have to write quality copy. When I say quality copy, I mean quality content. The days when you just copy and paste your merchant's content are long gone. King Google and co frown on this shortcut now. Failure to comply could land you in serious water, including getting your affiliate site banned.   So you may have to get real creative to avoid the huge web of Google's spiders. Now, the question you must be wondering is "How do I avoid the spiders?

  • Have a solid brainstorming session - Put yourself in your customer's shoes and try to imagine buying all the products you're trying to push.
  • Jot down all search terms you'd use if you want to buy something from each of the 'product' sections on your affiliate site - Now it's absolutely crucial that you get thorough about this section because this could make or break your affiliate business.
  • Check out the popularity of your keyword phrases on your keyword tool - Keyword tools such as Googles' Keyword Planner and Keyword  Tool, an alternative to Keyword Planner can help you work out which of your keyword phrases are likely to be more popular.
  • Write a product section description - In your own words write about  the benefits of the product, slipping in as many of your keywords as possible. I say write this in your own words because the last thing we want is to be cited for plagiarism by your merchant. And also let your writing be as natural as possible without stuffing the keywords just for the sake of getting Goolge and co to give you a ranking. Google and co could penalize you for that.
  • Get A Relevant Page Title For Your Affiliate Site - This is absolutely crucial as it could  help get you a higher ranking on Google and co.....The title of your site should be part of your keywords because  it's one thing that Google and co  look out for when ranking a website.
Which brings us to:
Write Solid Content Around Your Product Descriptions
Spend quality time writing solid content around your product descriptions. I suggest you delve in your keyword list and look at keywords that are looking for specific product features that match those you're trying to promote.. If your site is about dating, look out for search terms such "How to Find a Man/Woman" or "How To Get Over A Broken Relationship."

Now that you've identified the search terms for your affiliate site, you can go ahead and write articles to designed to target people seeking help to daily solutions. You can either link the product sections, or direct to your merchant..the choice is yours. It will be a lot more beneficial getting people to your site who really know what they want but are finding difficulty find it.
For better SEO,(or Search Engine Optimization),make your articles part of  the site navigation. Even better, link them from the relevant product section.. This will greatly enhance your chances of getting a high ranking with your search terms on Google and co..

That's a wrap for "Writing For Google and Co." Till next time take care.


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